Food Storytelling Photography course (monthly)

With the aid of the Food Storytelling Photography course, you’ll learn how to communicate food, wine, and “terroir” effectively, using various different channels. This is an indispensable skill if you want to work as a photographer for restaurants, food companies, and everything else related to the culinary world.

From journalism to marketing, Food and Wine narration is the means that allows us to convey a concept and a story in a precise and documented way, but at the same time, engaging, stimulating empathy, and creating a real and truly immersive experience, helped by new technology.

Through classroom lectures and external lessons, this course offers you the opportunity to learn the linguistic codes, the method, and the platforms to build stories that don’t just talk about food and its protagonists, but rather, TELL it. At the end of the course you’ll present your own personal and original project, linked to a chosen theme ( a tradition, a dish, or a typical Tuscan product )

Program

Food, culture and society: introduction – concepts of truth, trust and facts – reputation – sources and verification – tools.

Food ways: preparation, research and content development, media forms and media channels – storytelling vs storydoing vs storyliving.

Food voices: sound and listening – sensory experiences and memory.

Food habits: food as a place of memory – cultural, personal and collective identity.

Food power: the relationship between food and power in the economic and social sphere.

Storytelling on the plate: how to “write” a story with food, and how to “read” a plate.

Presentation of a project.