Professional Graphic Design Course

If you want to learn the profession of Designer, and achieve maximum competence in the field of Advertising Graphics, then without doubt our Professional Graphic Design course is the right course for you.

With us you’ll learn to analyze, conceive and develop both visual and verbal communication, managing to convey messages with the utmost synthesis and effectiveness.

This professional academic course of Advertising Graphics aims to impart all the theoretical, design and technical skills to successfully fulfill this important role. Major graphics software such as Adobe Photoshop, Indesign and Illustrator – but also emerging software such as Affinity Design – will no longer be a mystery to you.

The course is divided into three autonomous two-month periods of increasing difficulty, which intertwine theory, design and practice in an alternating way, to maintain the level of your attention, and to ensure a good hybridization of the knowledge acquired.

The course last 6 months, with a total of 240 hours, spread over 2 lessons per week, for a total of 40 hours of lessons per month.

Program

First part

The first part is dedicated to the theoretical basis of advertising graphics, to learning Photoshop and managing raster graphics. Through lectures and transdisciplinary exercises, you’ll learn the analytical bases of visual communication, and you’ll take the first steps towards the development of original ideas. From a technical point of view, we’ll work on photo editing, digital illustration, paper and web graphics.

Software

Adobe Photoshop, Affinity Photo

Duration

80 hours.

Second part

The second part is dedicated to Adobe Illustrator and vector graphics. You’ll learn the necessary techniques to develop creative thinking, following some advertising graphics projects in all their phases, from conception to realization. You’ll work on logos, page-layouts, and web graphics, but also on the content of real campaigns.

Software

Adobe Illustrator, Affinity Design

Duration

80 hours

Third Part

The third part is dedicated to Indesign, editorial layout, and the development of complex graphic designs. Students will collaborate with each other, with the teacher, and with other professionals in the creation of real projects in the field of graphics, in order to address the main problems related to the working environment. The class will become a small graphics studio, which will combine the development of real projects, with the creation of a portfolio, and a personal project for each student.

Software

Adobe Indesign.

Duration

80 hours

Job opportunities

By completing our annual course, you’ll be able to start your own personal career as a Freelancer, or find employment in an agency or studio, get hired by offices and international newspapers, and propose yourself effectively to any company that operates in the world of graphic communication and multimedia.

Entry requirements

To take part in the course, in addition to what is indicated above, a basic knowledge of computers is required. ( Windows or Mac ). Before the course starts, it is preferable to have an evaluation interview with a teacher. You need to have your own computer, with relevant applications.

Teaching program:

First Part

Theory

• History of graphics.
• Areas of graphics.
• Elements of art history.
• Elements of the psychology of perception.

Design

• Creative thinking.
• Setting up a project.
• Concept.
• Analysis of existing projects.
• Knowing how to copy.

Practice

• Bitmap graphics.
• File formats and settings.
• Photo editing.
• Selections, photomontages, alterations.

Software

• Adobe Photoshop.

Is considered the leading digital image editing software, and without doubt, can be considered one of the indispensable tools for graphics and photo editing.

Second Part

Theory

• Elements of Aesthetics and the Philosophy of Vision.
• Theories of signage and text.
• Client, market and objective.
• Elements of marketing and rhetoric.

Design

• Exploratory drawing.
• Materials research,
• Color.
• Form.
• Layout.

Practice

• Digital illustration.
• Vector graphics.
• Graphics for web.
• Icons and web layouts.
• Logos.
• Flyers.
• Creation of editorial graphics, for web and on paper.
• Restyling/creation of web graphics.
• Collaboration in the design and development of an advertising campaign.

Software

• Adobe Illustrator.

Is the software for creating vector graphics, whose fields of application range from advertising to branding, from illustration to the creation of graphics and signage.

Third Part

Theory

• Elements of Aesthetics and the Philosophy of Vision
• Theories of signage and text.
• Client, market and objective.
• Elements of marketing and rhetoric.

Design

• Exploratory drawing.
• Materials research.
• Color.
• Form.
• Layout.

Practice

• Digital illustration.
• Vector graphics.
• Graphics for web.
• Icons and web layouts.
• Logos.
• Flyers.
• Creation of editorial graphics, for web and on paper.
• Restyling/creation of web graphics.
• Collaboration in the design and development of an advertising campaign.

Software

• Adobe Illustrator.

Is the software for creating vector graphics, whose fields of application range from advertising to branding, from illustration to the creation of graphics and signage.

10 hours per week, for a total of 240 hours.